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- Let new and old customers easily look you up on the internet and get updated information about you and your services. Tell customers that they can go to your website for special discounts and coupons. Get them used to connect with you online.
- Drop special website invitation cards in every customer's shopping bag. Put the cards at your sales counter. Exhibit your website address in big letters in places visible to the public--cars, windows, t-shirts, etc.
- Direct readers to your website via offline advertising. A small ad in a magazine or newspaper, or a brochure or business card, becomes a link to the more extensive information about your business services.
- Offer an e-zine (online newsletter) with practical tips and ideas. You can build and maintain a huge mailing list of customers at no cost to you, except for your time. This is one of the most powerful and low-cost forms of promotion you can do for your business.
- Allow visitors to obtain custom quotes at their convenience, 7/24, through an online form that you can respond to at your own convenience.
- Post reminders, checklists, jokes, quotes, specials, contests, sweepstakes, coupons, etc. Give your business personality on the web. Give your customers reasons to repeatedly come back to your site.
- Offer a FAQ section and answer all sorts of questions that customers may have regarding your products and services. Continually add to the resource over time. Show the customer that you are the expert in what you're doing and that they can rely on you for answers when they need them.
- If you're a service business, have clients make appointments on your website at their convenience, and give them a discount for doing it since you'll be saving on overhead. Online appointment scheduling can be totally automated, including payment.
- Offer incentives for referrals right on your site. Create word-of-mouth advertising.
- and many more ways...
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We help you to develop the above strategies, and others, as they apply to your business.
